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Early beginnings

 

1806

William Colgate opens a soap, candle and starch business.

 

1834

Eugene Rimmel opens the perfumery HOUSE OF RIMMEL in London and develops his own cosmetic products, including mascara. In some languages his name is still synonymous with the product (eg. Spanish: el rimmel).

 

1837

The English candlemaker Procter and the Irish soapmaker Gamble open a joint factory in Cincinnati/ USA.

 

1863

The first compact rouge goes on sale, developed by Bourjois in Paris.

 

1872

In Tokyo, Arinobu Fukuhara founds a western style pharmacy – the shiseido pharmacy (literally: Shi = resources, Sei = life, Do = house).

 

1886

The brothers Robert Wood Johnson I, James Wood Johnson and Edward Mead Johnson found their company Johnson & Johnson.

 

1887

Tomiro Nagase sets up the trading company Nagase Shoten in Tokyo and three years later manufactures the first cosmetic soap in Japan. In order to distinguish it from household soap, he calls it Kao. Later, his company also bears the same name.

 

1888

The first deodorant is launched: Mum.

 

1892

In the US the first issue of VOGUE is published.

 

1895

Maria Valentin Le Brun opens the first beauty Salon in Paris, the Klytia Institut Scientific de la Beaute.

 

1896

Frances Forsythe opens the House of Cylax , the first beauty salon in London. Because of cosmetics are still considered disreputable, she operates as Frances Hemming. A year later, she founds the Cyclax Company.

 

1903

Helena Rubinstein opens her first beauty salon in Melbourne, Australia.

 

1905

The permanent wave – using a combination of heat and chemicals – is invented. Its predecessor, introduced in 1872, was purely heat based. The cold wave, which uses ammonia, was not invented until 1938.

 

Innovation and Democratization

 

1909

Max factor opens a beauty salon in Los Angeles and establishes himself as an expert for film makeup. In 1929, he is awarded an honorary Academy Award for his services to the film industry.

 

1909

Selfridge & Co. department store opens in London and presents cosmetics openly on a counter, which was an innovation: Until then cosmetics products had been hidden from sight under the counter.

 

1910

Elisabeth Arden opens her first beauty salon in New York; six years later she launches her own product range.

 

1913

T.L. Williams develops mascara made of Vaseline and soot, and names it after his sister Maybell. Later, he sets up a company called Maybelline.

 

1917

Helena Rubinstein opens beauty salons in San Francisco, Boston, Philadelphia, Washington, Chicago and Toronto.

 

1917

Cutex launches the liquid nail polish we are familiar with today. The technology used to process the color pigments was borrowed from the nascent automotive (lacquer) industry.

 

1918

Skirts become shorter and women start shaving their legs.

 

1920

In place of “Cosmetics” Max factor introduces the name “make - up”. The term is gradually liberated from its former insalubrious association.

 

From 1920

Coco Chanel makes tanned skin popular. Numerous tanning lotions and oils are launched as a result.

 

1923

A patent is filed for the first twist – up lipstick in the United States.

 

1928

The first chemical sunscreen is developed by E.Klarmann for Lehn & Fink.

 

1932

Joseph and Charles Revson and Charles Lachman set up the Revlon Nail Enamel Company.

 

1935

The first full-length Technicolor film is made. Two years later, Walt Disney’s Snow White is a breakthrough for color film, and will greatly inspire and shape both make – up and fashion.

 

1939

The California Perfume Company is renamed Avon Products, Inc.

 

1939

The Societe Francaise des Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France) is now called L’Oreal.

 

From 1940

The first cosmetics/skin care lines for men are launched – all by big- name manufacturers.

 

1946

Estee Launder and her husband, Joseph, found Estee Launder in New York.

 

Globalization and growth

 

From 1950

Acquisitions and mergers in dollars, pounds, francs, yen and euros: The global cosmetics industry and its many players are hit by a long wave of consolidation. Many successful, popular makes and luxury brands find a new joint home in multinational conglomerates.

 

1952

Lakme Cosmetics is established in India. President Nehru welcomes the step – Indian women are encouraged to spend their money on local products rather than foreign brands.

 

1954

Jacques Courtain founds Clarins

 

1954

Max Factor starts producing in India.

 

1954

Pancake make-up is launched in Japan.

 

1957

Shiseido expands to become an international brand.

 

1962

Revlon enters the Japanese market.

 

1970s

In the United States the first products for Afro-Americans are launched on the market.

 

1989

The Iron Curtain falls. Eastern Europe and Russia open up to the West. In 2011 around 70% of Russian cosmetics market is dominated by foreign brands or companies.

 

1992

A leading innovator with excellence in research and expertise creating natural, safe & innovative personal care products conforming to the most stringent international standards. Founded by Late Mrs. Urmila Grover in 1992, Grovemark has transcended the boundaries of domestic market and is expanding its business in European and Asia-Pacific region.

 

1993

The term anti aging is coined. It rapidly leaves the medical sphere and establishes itself in the world of body care and wellness, launching the next big chapter in cosmetic research – and in marketing.

1995

GROVEMARK© was the first in India to launch sunscreen lotion followed by After Sun moisturiser, Tanning Oils, Vitamin Day Cream and other products.

 

1996

Shifting of Grovemark©  from Old Goa to Verna Industrial Estate,  Goa.

Rise of Grovemark©  from GROVEMARK© METHODS to GROVEMARK© METHODS PVT. LTD.

 

1999

Once again Grovemark© became the first company in India to launch sunscreens with SPF-2, 4, 8, 12, 16 & 20 for low and medium protection.

Doctorate conferred on Dr. Raj Grover for his innovation of special sunscreen lotion with a wide range of SPF’s which protects against skin cancer.

Mrs. Urmila Grover breathed her last on Jan 7th.

 

2002

Grovemark©  launched sunscreens with higher SPF’s as SPF-25, 30 & 40 with water resistant formula for higher protection.

Also, in the same year Grovemark© launched a new product “NOBITE” an insect repellent which provides total freedom from mosquitoes and gives nourishment that the skin needs.

 

2003

Grovemark© launched “Hystalon” which cures insect bites and other skin Infections.

2005

The first Men’s VOGUE is published in the US.

 

2008

The first make-up products for men become available – Guyliner and manscara. In a newspaper survey in the UK (2010) 21% of British men stated that they used eyeliner.

 

2013

The global beauty market is forcast to reach $265 billion in 2017.